Filtering Keywords

Written By seorocket

Last updated 3 months ago

As your keyword list grows, filtering helps you find the best opportunities faster. Whether you’re looking for quick wins, high-value commercial topics, or content ideas around specific formats like “checklists” or “templates,” SEO Rocket makes it simple to narrow your focus and move efficiently.

How Filtering Works

There are three main ways to filter your keyword list:

1. Search by Term
Use the search bar at the top of your list to find keywords containing a specific word or phrase.
Example: typing pricing will show all keywords with “pricing” included.
This is especially useful for identifying trends or patterns across similar topics or industries.

2. Sort by Metric
Click on column headers such as Opportunity, Difficulty, or Search Volume to instantly sort your list.

  • Click once to sort from highest to lowest.

  • Click again to reverse the order.
    For example, clicking Difficulty twice will bring the easiest-to-rank keywords to the top.
    Sorting is the fastest way to uncover content ideas with strong traffic potential or low competition.

3. Use Keyword Segments
At the top of your list, you’ll find ready-made smart filters like All Keywords, Recommended, Starred, Queued, and Generated.
These segments act as quick shortcuts — click one to instantly filter your list.
We recommend starting with Recommended to move fast, especially if you're new to SEO.

Common Use Cases

Here’s how to use filters to meet specific goals:

  • Find easier topics: Sort by Difficulty (↑) — perfect for newer websites.

  • Get popular ideas: Sort by Search Volume (↓) to discover trending searches.

  • Find sales-focused keywords: Search for commercial intent terms like “pricing,” “best,” or “review.”

  • Focus on a topic: Use the search bar to find related ideas (e.g., “AI tools” or “checklist”).

  • Plan content efficiently: Use filters to find strong keywords, then Star them to save for later.

Pro Tips

  • Click column titles to sort instantly by any metric.

  • Use the search bar to zero in on topics you already have in mind.

  • Start with High Opportunity keywords for the fastest wins.

  • Star your favorites to build a shortlist for upcoming articles.

  • Filter after adding custom keywords to evaluate how your own ideas perform.

  • Mix easy and popular keywords to create a well-rounded content strategy that balances quick wins with high-traffic potential.

Filtering is one of the simplest yet most powerful ways to guide your SEO strategy. With SEO Rocket, you can quickly uncover what’s worth writing about and focus your content creation where it counts most — on keywords that bring traffic and build authority.